Salesforce's Agentforce Commerce went live July 6 running OpenAI's ACP for ChatGPT and Google's UCP for Gemini, not picking a side in the protocol split.
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Autonomous purchasing agents skip your product pages, your cart, and your checkout flow entirely. If your commerce infrastructure only speaks HTML, you are invisible to the fastest-growing buyer segment.
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Autonomous procurement agents evaluate products in milliseconds. If your product data is trapped in rendering layers, you have already lost the sale.
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